| This report analyses the emerging in-game advertising | | | | Double Fusion Table of Contents : |
| sector. It includes analysis of the dynamic games | | | | Tables and Charts |
| advertising value chain, in-depth profiles of the major | | | | Ad spend forecast for dynamic in-game advertising |
| games advertising operators, forecasts brand | | | | Game advertising typology and characteristics |
| spending and reveals the results of a survey of | | | | In-Game advertising value chain |
| GroupM's digital planners. | | | | Potential reach for dynamic games advertising |
| Content | | | | Reach of dynamic in-game advertising |
| Table and charts | | | | Global broadband PC households forecast |
| Executive Summary | | | | PC and consoles compared to TV households |
| Introduction | | | | Games advertising reach |
| An agency perspective by Adam Smith, Futures | | | | I Am Legend poster in the game Counter Strike |
| Director at GroupM | | | | HP ad in racing game Need for Speed |
| Why advertise in video games? | | | | Proportion of console games suitable for in-game |
| What is game advertising? | | | | advertising |
| A typology of game advertising formats | | | | Nike billboards in Madden NFL 08 |
| What is the reach of video games? | | | | Mobile games advertising as share of paid market |
| Are all games suited to in-game advertising? | | | | (þm) |
| How are ads delivered into video games? | | | | Mobile games advertising: Regional breakdown (þm) |
| Advertising in mobile games | | | | Global ad funded games downloads forecast |
| Games advertising network operators | | | | Mobile games advertising revenues regional |
| Massive | | | | breakdown |
| IGA WW | | | | Obama billboard in EA's Burnout Paradise |
| Double Fusion | | | | Advantages of using games for advertising: |
| How dynamic game advertising is used: a survey of | | | | Prevalence of reasons given |
| media planners | | | | What are the main drawbacks of in-game advertising |
| In-game ads are predominantly virtual out-of-home | | | | when compared with advertising on other media? |
| display formats | | | | Who provides audience measurement and insight for |
| What do advertisers/planners like about in-game | | | | games related campaigns? |
| advertising? | | | | Which campaign approaches would your clients |
| Tracking and measuring the effectiveness of in-game | | | | consider (or have considered)? |
| advertising | | | | Kentucky Fried Chicken Fully Loaded box meal with |
| How in-game advertising is used or should be used | | | | Guitar Hero: World Tour branding |
| In-game advertising pricing and business models | | | | KFC Rocks marketing website homepage |
| Screen Digest market forecasts | | | | KFC discount coupon insert in Guitar Hero: World Tour |
| Proving the viability of the business model: dynamic | | | | In-game product placement in Guitar Hero: World Tour |
| in-game advertising to 2008 | | | | by Kentucky Fried ChickeneBay Motors advertising on |
| Games advertising sales forecasts | | | | racing cars in Codemaster's multiplatform racing game |
| Territories covered | | | | "Grid" |
| Western Europe | | | | Average 2008 CPM rates for dynamic in-game |
| Germany, UK, | | | | advertising |
| North America | | | | Game advertising operator games platform coverage |
| USA, | | | | flowchart |
| Companies mentioned | | | | Ad spend forecast for dynamic in-game advertising |
| Microsoft | | | | Games advertising spend as a proportion of global |
| Sony | | | | digital advertising spending |
| Nintendo | | | | Games advertising spend as a percentage of global |
| GroupM | | | | online advertising spend per cent |
| IGA WW | | | | For more information please visit: |
| Massive Inc | | | | PH.NO. |