| The Aston Martin owes its origin to Mortimer Morris | | | | our customers have a need for a small car for urban |
| Goodall and the creation of the Aston Martin Club, | | | | use". According to the Times Online you don't have to |
| which was established to "promote the sport and | | | | be James Bond to have the privilege of driving one of |
| pastime of motoring", and of course to develop | | | | these exceptional vehicles. "The opportunity to pop to |
| interest in the Aston Martin car, according to Aston | | | | the supermarket behind the wheel of an Aston Martin |
| Martin: ‘A Complete Illustrated History Of The | | | | will be opened to the more conventional motorist", as |
| Marque'. In 1948 there was little hint of the further fame | | | | opposed to Bond who ostentatiously "screeches |
| that would be earned in the years to come, adding to | | | | around hairpin bends" in a typically classic Aston Martin. |
| the historic status of the Aston Martin as one of the | | | | Evolution and growth is vital for car manufacturers, |
| world's greatest Marques. | | | | which is why Dr Bez believes "small is beautiful these |
| Like most car manufacturers, Aston Martin | | | | days", which coincidently describes the Cygnet |
| experimented with its classic cars, introducing the | | | | perfectly. He continues saying "we have to move on |
| Atom Saloon G40/900, 2-litre engine, which "technically | | | | from the preconceived ideas regarding what Aston |
| demonstrated beyond doubt its possibilities" and | | | | Martin is about". Aston boasts a reputation based |
| "provided both the performance and comfort which | | | | around high-performance cars that sell for upwards of |
| had previously been associated with cars of twice this | | | | £100,000, but the modest Cygnet will be available for |
| nominal power and weight", as quoted in the book | | | | around £20,000. |
| ‘Autocar & Motor' by Haymarket Magazines Ltd. | | | | The city car concept is predicted to apply Aston |
| Aston has come a long way since the days of the | | | | Martin's design language, craftsmanship and brand |
| pre-war Atom, however the Cygnet city car is the | | | | values to a completely new segment of the market, |
| latest model to assume the heritage of the classic | | | | but keeping in touch with the original Aston notion of |
| Aston Martin, and comprises an unorthodox purpose | | | | combining "economy with the type of road results |
| built design. Aston Martin believes that "customers will | | | | required by the motoring connoisseur", according to |
| buy the car to nip in, out and around the city" and Chief | | | | Autocar & Motor. |
| Executive of Aston Martin, Dr Ulrich Bez said "many of | | | | |